In the first three months of 2025, Russians purchased approximately 750,000 personal computers.
During the first quarter of 2025, Russians bought around 750,000 desktop computers, spending 15.9 billion rubles on them, according to the company M.Video-Eldorado. The average price of one PC was 21,100 rubles. Experts from the company noted that desktop computers remain in demand due to their versatility and the ability to customize configurations for various needs.
The leader in terms of the number of devices sold was unbranded PCs, valued for their affordability and versatility. In second place was the Russian brand ICL, popular in educational and corporate environments. Apple ranked among the top three with its Mac Mini model, which is favored for its compact design and high performance. Other popular brands included iRU, which is focused on the B2B segment and government orders, as well as Acer, which offers balanced devices for work and home use.
In terms of revenue, the top positions were also held by Unbranded and Tradebrand, thanks to their wide range of models. The IRU brand strengthened its presence in the education and government sectors. Users who prioritize power and modern technology continue to choose MSI and Acer for graphics work, gaming, and complex computations. The company emphasized that demand for more high-performance devices, especially among gamers and small businesses, is growing.
