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Apple will avoid daily EU fines by changing the App Store rules

Apple will avoid daily EU fines by changing the App Store rules

24.07.2025

Apple will probably avoid daily fines from the EU antimonopoly organs thanks to the changes to the operation of the App Store. According to sources familiar with the situation, the European commission in the coming weeks may approve the new rules proposed by the company.

Changes relate to the conditions of payment and interaction with users. Now developers will be able to indicate an unlimited number of external links for payment outside the App Store. For such transactions, a commission will be charged from 5% to 15%. If the purchase is made directly through the Apple store, the commission will be 20%, and for small businesses it can decrease to 13%.

Updated rules were submitted after Apple in April received a fine of 500 million euros. The European Commission considered that the restrictions previously operating in the App Store prevented users from receiving more favorable offers outside the company’s ecosystem, which violated the provisions of the Law on Digital Markets (DMA).

The companies gave 60 days to bring their conditions in line with the requirements of the new legislation. Otherwise, Apple was threatened with daily fines – up to 5% of its average world revenue, which could reach 50 million euros per day.

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