According to the results of the study published in the journal Psychology and Marketing, in some cases, paying for others can be useful for the psyche. However, it depends on your relationship with this person.
The team of scientists conducted three experiments involving 2640 people. Volunteers were offered to go to the cinema or with a best friend, or with a random acquaintance. Half of the people were informed that they would share the cost of visiting, and the rest said that they should pay for everything: for themselves and for another person.
In all three situations, the participants who spent time with the best friend noted that they would be more pleased with the full payment than the division of value. In the case of simply acquaintances, the method of distributing money did not affect the level of satisfaction of people.
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