The new advertising project from the global toy giant LEGO has caused a real stir in the sports world. According to The Touchmine, the company has allocated astronomical sums for the fees of the planet’s most famous football stars for their participation in a promotional video.
Football Stars’ Earnings
According to published data, the payments to players for appearing in the advertisement are distributed as follows:
- Cristiano Ronaldo: €8 million
- Lionel Messi: €5 million
- Kylian Mbappé: €5 million
- Vinícius Júnior: €4 million
Significance of the Project
This massive campaign with a multi-million dollar budget is part of LEGO’s strategy to expand its influence through sports and global idols. Bringing the world’s top football stars together in one project emphasizes that for the company, this is not just an advertisement, but a serious investment in a global brand.
Currently, the commercial is already gaining millions of views on social media, setting new popularity records for the brand.
