Popular marketplace Ozon has started testing a new artificial intelligence-based assistant designed to make shopping significantly easier for users. According to the TASS news agency, the feature is currently available to a limited number of users and is mainly aimed at customers who have not yet decided exactly what they want to buy.
Today, the huge number of products and wide selections available in online stores often make the decision-making process more difficult. Ozon’s new AI assistant is designed to solve this problem by helping customers choose the most suitable products based on their individual needs.
The new virtual assistant works by analyzing data from the Ozon platform. The system examines users’ search queries, purchase history, reviews they have left, and current product prices to create more accurate recommendations.
To use the feature, users only need to switch to a special artificial intelligence mode. A dedicated chat window then opens, where the virtual assistant communicates with the customer and asks several clarifying questions.
During the conversation, the AI identifies important factors such as the buyer’s budget, desired product features, and intended use. Based on the answers, it creates a list of the most suitable options.
The technology considers not only product prices but also delivery times, overall user ratings, and real reviews from other customers. This makes the final purchasing decision faster and more reliable.
Experts believe that introducing such intelligent assistants could bring customer experience in the e-commerce market to a new level. The feature is currently being tested, and it is expected to become available to all Ozon users in the future.
«THE ASHGABAT TIMES».
